Every year, dozens of commercial real estate books are published touting the secrets to CRE success — but which are worth your time? Whether you’re a seasoned pro or new to the industry, we’ve rounded up seven titles that will help you up your game.
If you do a quick search for “real estate” on Amazon, you’ll soon find an abundance of how-to books claiming to possess the secret to striking it rich in CRE. And while some are simply selling their take on the get-rich-quick-scheme, there are many helpful guides from industry leaders that can help commercial real estate brokers, appraisers, and investors establish or grow their careers.
Alongside long-respected works that still hold true, many new titles have been published to help navigate the changing business following the 2008 market crash. Below, we’ve selected 7 must-reads that will help you gain a competitive edge.
Best Overall: The Millionaire Real Estate Agent by Gary Keller
For pros and newbies alike, this book is extremely popular for players in the CRE space — and for good reason. It offers step-by-step guidance for real estate professionals to achieve success by breaking down the industry into a series of easily understood concepts.
Best For Understanding The Industry (and Where You Fit Into It): How to Succeed In Commercial Real Estate by John L. Bowman
As straightforward as its title implies, this is a great handbook for those breaking into the industry or those with only a few years of experience under their belt. There’s a lot of helpful CRE knowledge packed in, but where this book stands out is in its discussion of how to position yourself for maximum success. From determining which firm might be the best fit for new commercial real estate brokers to the pros and cons of independent brokerage, this book can help you determine your personalized path to success.
Best Book For New Brokers: Brokers Who Dominate: 8 Traits of Top Producers by Rod Santomassimo
The best way to learn is from the pros, right? This book rounds up top North American brokers and breaks down their strategies, tactics, and approaches to different parts of the industry. If you’re at the beginning of your CRE career, this book spotlights the experts and defines the traits that have gotten them to the top.
Best Book For Experienced Brokers: Value Added: Successful Strategies for Listing & Selling Investment Real Estate by Brad Umansky
Written primarily for his peers, business leader Brad Umansky uses his own experiences — failures included — to help readers learn about the different sectors of CRE. The result is biographical read that can help you determine which skills are most relevant and which strategies will really pan out.
Best Book for New Investors: The Commercial Real Estate Investor’s Handbook: A Step-by-Step Roadmap to Financial Wealth by Steven D. Fisher
This book takes it back to the basics, comprehensively CRE investment across a variety of property types. With step-by-step instructions for those at every stage in their investment career, Fisher offers a roadmap to success for young commercial real estate investors, whether your focus is on shopping malls, multi-family, or mobile homes.
Best Book For Seasoned Investors: The Real Estate Game: The Intelligent Guide to Decision Making and Investment by William Poorvu
Poorvu, a professor at Harvard’s business school, shares his expertise in real estate in his first book surrounding investment basics. Poorvu has not only studied but experienced nearly every aspect and idiosyncrasy of the CRE industry, and uses relatable language to help commercial real estate investors create and pursue value. If you like this one, check out his second, broker-focused book: Creating and Growing Real Estate Wealth.
Best book for Developers: The Complete Guide to Developing Commercial Real Estate by Robert Wehrmeyer
For those interested in understanding what goes into developing a commercial property, this is the book for you. Wehrmeyer gives time to each stage of development — from the first seed of an idea to the unveiling of a building years in the making — and outlines how developers can set themselves up for big picture success.
Commercial real estate data platforms like Reonomy offer investors, brokers, and appraisers real-time access to the commercial real estate data points that define neighborhoods — debt history, zoning, building ownership, and sales history.