There has been an explosion of tech options for real estate professionals across the board.
We’ve seen how startups are using it to create an advantage on legacy companies and also how some brokers use it to overcome their fear of cold calling.
Are you taking advantage? If you’re not, here are a few things to keep in mind as you start to explore the CRE Tech landscape.
1. Identify the key problem(s) you want to solve
Know from the outset that there won’t be one CRE Tech tool that solves every need you have. A good place to start your research is by honing in on where you have acute pain in your day-to-day. Once you know what you’re looking for, check out CRE Tech Intersect’s map of the CRE professional landscape and the associated tech tools.
2. CRE Tech events help you nail the big picture
Check out Disrupt CRE , CRE Tech Intersect and Bisnow. Networking at these events is a plus (they’re attended by both the tech and CRE communities). More importantly, these forums provide opportunities to meet founders, test drive products, compare competing tools, listen to innovators debate the latest in tech trends, and ask questions in person.
3. Free trials are king!
Always ask if a free trial is available before buying. If so, get in there and actually use it to work on a project–something you do every day. This will give you a good sense of features and the ultimate value.
4. An intuitive user experience rules
Have you ever heard of anyone needing a training manual for Facebook? Simplistic, intuitive design is the difference between needing extensive training versus learning a new tool quickly and easily. If a tech tool is easy to use and has the features you need, go with it.
5. What’s a roadmap?
Chat to tech companies about the updates and new features they have planned over the coming months. While these plans aren’t guaranteed, they’re a good indication about where their product is going, which can help guide your buying decision.
6. Seek advice from those in the know
Get unbiased advice from those who are already using tech products. Do this in person by talking to peers, or consult industry bloggers (e.g. DukeLong , CRETech ) who are regularly reviewing tech products & talking to founders. They have the scoop.
7. Make the most of onboarding
How you get acquainted with a new tech tool in the initial period after purchase is crucial for ensuring success. Onboarding comes in a number of different ways–in-person training, webinars, emails, videos and more. Take advantage! It’s tempting to skim, but this initial support will show how to get the most value from the product. We see it with Reonomy clients all the time – those who engage in onboarding with us have a much higher chance of success from the outset.
Readers! Which step do you find the most helpful in selecting a tech tool? Anything we missed? Comment in the box below – we’d love to hear from you!
Reonomy might be the tool to solve your problems, trial free to find out.